BEFORE WE TALK
Let's make sure I'm the right fit for your product.
Watch the short video below, then read through what I help with and what I don't. If we're aligned, you can book a call at the bottom of this page.
WHERE I FIT IN YOUR JOURNEY
I'm the bridge between your idea and your factory.
Think of building a CPG brand as a long road. I work in one specific stretch of it.
Before me
Brand & strategy
Vision, brand identity, who you serve, how you compete. Done with brand strategists, agencies, or by you.
My lane
Recipe & formulation
Clean label, production-ready formulas. The thing your co-packer actually runs on the line.
After me
Manufacturing & retail
Co-packers, ingredient sourcing, packaging, FDA / labeling, distribution, retailer pitches.
SCOPE OF WORK
What I do, and what I don't.
I'm a food product developer. My focus is recipe formulation and getting your product factory-ready. Everything else, even when it touches your product, lives outside my lane.
YES, THIS IS WHAT I DO
In scope
Reformulating an existing recipe
You have a product on shelves (or a kitchen recipe you love) and you need it rebuilt clean label, production-ready, and shelf-stable so a co-packer can execute it consistently.
Developing a new recipe for a co-packer
You have an idea, a flavor profile, or a customer ask. I develop the formula from scratch with manufacturing in mind, so what leaves my kitchen is what runs on the line.
Expanding one product into a full line
Your hero SKU is winning. You want flavor extensions, category extensions, or a full family of products that taste like they belong together. I formulate every one of them.
Getting your recipe factory-ready
Spec sheets, ingredient lists, and process notes a co-packer can actually run. Clean label, scalable, and built around real manufacturing constraints.
Solving clean label shelf-life problems
If your formula needs longer shelf life without synthetic preservatives, that's the kind of problem I work on every week.
Limited ingredient sourcing
I'll help you identify commercially available ingredients that fit your formula and can actually scale into production. What I won't do is negotiate pricing, work out minimum order quantities, run cost calculations, or handle the supplier relationship — those pieces stay with you or your sourcing partner.
NOT WHAT I DO
Outside my scope
Full business consulting
I'm a food product developer, not a CPG strategist. Brand strategy, retailer pitches, sales decks, and go-to-market roadmaps are someone else's lane.
Packaging, bottle, or label design
I don't design bottles, jars, pouches, or the artwork that goes on them. I'll absolutely tell your designer what the ingredient panel needs to say once your formula is finalized.
FDA approval, compliance, or regulatory work
I don't file FDA submissions, write nutrition fact panels, or handle GRAS / labeling compliance. You'll want a regulatory consultant for that piece.
Supplier contract negotiations or co-manufacturing agreements
Pricing negotiations, minimum order quantity terms, supplier contracts, and co-manufacturing agreements with your factory aren't something I handle. You'll want a sourcing consultant, broker, or your own legal counsel for that work.
Distribution and retail placement
Getting you into Whole Foods, Sprouts, or any retailer isn't part of what I do. No broker introductions, no buyer meetings, no shelf placement work.
Finding or managing a co-packer
I make sure your formula is something a co-packer can actually run. I don't pick your co-packer for you or run the relationship on your behalf.
THE FORMULATION PROCESS
How a recipe becomes a production-ready formula.
Six development stages that take your recipe from a kitchen concept to a spec sheet your co-manufacturer can run, batch after batch.
IF YOU NEED THE FULL STACK
Looking for end-to-end CPG help? That's not me, and that's okay.
If what you really need is someone to design your packaging, file FDA paperwork, find your co-packer, source your ingredients, and walk you into a Whole Foods buyer meeting, you're looking for a fractional COO or an all out Business Partner. I work alongside those roles but do not fulfill them, my main focus is Recipe Formulation.
What I do is the part that actually decides whether the product on the shelf tastes like the product in your head. If that's the piece you need solved, you're in the right place.
READY TO TALK
If we're aligned, let's book a call.
Pick a time below. On the call we'll talk through your product, what stage you're in, and whether reformulation, new development, or line expansion is the right next step.